Before most of us set up an online business, we picture the scenario like this: Pick a name Work out the branding Build a website Add some content Market the website Reap the rewards If only it were that simple! The on-site tinkering of your new business venture doesn’t stop once the words are on …
For businesses, rebranding is very common. Whether it is a new vision within the business or a need to exploit a market gap, the reasons are countless. All this cannot be done, without a refresh on the social profiles to effectively rebrand.
When starting the social media journey of your website, it is difficult to gauge Return of Investment. Some businesses even end up giving up along the way. Unfortunately, social media isn’t simple. It requires, time and effort to get a grasp. Sometimes leaving others out in the cold. Thus, social media goals are pivotal.
When it comes to customer research, there is no better place to start than social media. With the advent of so many to choose from, this guide will help you pick the best. At least from our own experience.
Performance when it comes to social platforms can be difficult to measure. Creating an active and engaged following is not simple. Especially since most platforms seem to continuously evolve their algorithms. Today, we shall look at some simple tips on how to maximize your performance on the popular social networks.
For a long time, Twitter has avoided including community feedback when it comes to its policies. But today, they seem to have changed their mind on this stance. Since its formation, the company has followed its own policy development process. Sometimes accepting input from its Trust and Safety Council and experts.
