6 Ways Visuals Can Boost Your Content Marketing Efforts
Investing in content marketing is one of the best ways to help your business grow. As most people know, high-quality content can help raise brand and product awareness — especially in the early stages of the buyer’s journey. But, business owners often forget that well-produced blog posts, videos, podcasts, etc., can also function in the […]
7 Effective Types of Content You Need in Your Marketing Strategy
Despite numerous changes in consumer behavior — making it significantly more challenging for brands to reach, engage, and convert their target audiences — content marketing still reigns supreme in terms of ROI. In fact, according to the State of Content Report 2023 by Bynder, as many as 86% of marketers plan on increasing their […]
Mastering Website Marketing Metrics: 6 Actionable Steps for Success
Imagine pouring your heart and soul into building the perfect website. You’ve chosen eye-catching visuals, published engaging content, and crafted a user-friendly interface. But what if no one’s actually seeing all your hard work? What if people are visiting but refusing to engage? A spectacular site isn’t worth much if it’s not driving the results […]
Ecommerce Homepage Essentials: 6 Components Your Site Can’t Be Without
Think of your ecommerce homepage as your business’s storefront in the digital space. It’s the face of your brand, the first impression for many visitors, and a significant touchpoint for potential customers. Picture it as walking into a bustling, chic boutique. The lighting’s right, the music’s setting the mood, and the products? Well, they’re calling […]
Building an Online Presence: Website Design for Effective Digital Branding
Building an online presence is very important now that we’re embracing digitalization. As people spend more and more time online, making your business visible can make a significant impact on your growth. But besides the usual marketing to reach your social media engagement metrics, it’s also essential to have an attractive and user-friendly website. Your […]
Revolutionizing Small Business Success: Harnessing AI to Catapult Market Positioning
Artificial intelligence (AI) has transformed business, reshaping industries and revolutionizing operations across various sectors. Rapid technological developments helped companies to unlock new possibilities and enhance their service, from optimizing customer experiences to streamlining internal processes. The fact that such technologies are becoming more accessible and affordable makes it even easier for enterprises to embrace and […]
The importance of SEO: reasons your company is still undervaluing Search Engine Optimization
SEO is the backbone of all successful businesses, both online and offline, so it’s no coincidence that SEO has become an industry unto itself. A well-executed SEO strategy can mean the difference between a thriving business and one that struggles to stay afloat. But what are some of the most important reasons why SEO is […]
7 Ways to use lnstagram for online store promotion in 2022
Instagram currently has 1,393 million active users, making it the fourth most used social media platform. People of all ages across the world use Instagram to share their daily lives and run their businesses. Even the biggest digital marketing companies in the USA use this platform to attract new audiences. There are a lot of […]
The Essential Traits for a Digital Marketing Manager
A digital marketing manager is responsible for developing campaigns within the technology world. They plan the marketing within the platforms of social media, SEO, websites and other methods of advertisement. Digital marketing is a fast growing and progressive industry which means that marketing managers need a good understanding of marketing within online platforms. A digital […]
Finally You Can Control Who Adds You to Whatsapp Groups
To access the new feature, update your WhatsApp, then go to Settings > Account > Privacy > Groups. WhatsApp gives you three options of who can add you to groups: Everyone, My Contacts or My Contacts Except. If you set it to everyone, you will be added by anyone with your phone number. If you […]
Social Media admins risk being jailed in MP’s proposed law
Bloggers will also be required to seek licences from CAK, which will in turn keep a register of bloggers in a prescribed manner A member of the National Assembly is seeking to introduce a law to regulate digital media, most of which does not fall under the current media laws. If enacted, it would see […]
4 easy ways to improve your website
Before most of us set up an online business, we picture the scenario like this: Pick a name Work out the branding Build a website Add some content Market the website Reap the rewards If only it were that simple! The on-site tinkering of your new business venture doesn’t stop once the words are on […]
