Building an online presence is very important now that we’re embracing digitalization. As people spend more and more time online, making your business visible can make a significant impact on your growth. But besides the usual marketing to reach your social media engagement metrics, it’s also essential to have an attractive and user-friendly website.
Your website design is a deal breaker that can make or break your customer’s impression even if you have a great digital marketing manager. Hence, putting much effort into it can make for effective digital branding. This blog will give you some tips to help you have a practical design. But first, let’s understand how it affects your business.
Why Website Design Is Important
Any successful marketing strategy will not be complete without a well-designed website. Sure, you get your prospects click your link. But if you got a dull and non-responsive website, they might as well leave in a matter of seconds. Your web design is the cornerstone of your digital marketing strategies because it:
Makes the first impression
In this digital world, your business can be judged by how nice and effective your website is. It can leave a positive or negative first impression, which will drive your prospect’s decision whether to connect with your brand and buy your products or not.
Builds customer trust
How you present yourself through your website is a deal-breaker for your visitors. Having a poor web design can make them think like your un trustworthy or even fake. Meanwhile, if your website is well-designed, it can build their trust and even make them buy your products or services.
Drives conversions
Once you attract your visitors with enticing graphics and functional navigation, they’ll be more interested in checking out what you offer. This shift from being prospects to customers is what we call conversions.
Website Design Tips for an Effective Digital Branding
There are a few ways to create a great web design. Below are a few:
Show Your Identity
If you run an online business, your website will be your foundation. Thus, it’s important to consider a design that reflects your brand. See it as something that people will remember you with. Choose colors and graphics representing your brand to familiarize your customers with your presence.
Incorporate Best SEO Practices
Search engine optimization (SEO) will also affect how well your website’s going to be. Since the first thing a person would do to look for something is by going to a search engine, having a great spot on the first page of Search Engine Results Pages (SERPs) will give you an advantage. Building an SEO-optimized website will improve your visibility on Google, Bing, and other search engines, which can result in increased traffic and sales.
Strive for an Accurate and Customer-Oriented Website Copy
Potential customers click your link and visit your website to find useful information from blogs or see your products and services. Hence, all content from your website should always concern how they may help them. And ensure that all information is accurate and grammatically sound to avoid turning your prospects off and leaving.
Keep It Simple
Your user interface (UI) will play a significant role in the overall experience of your visitors. It’s crucial to keep your design simple but stylish because it will affect whether they’ll stay on the page for a long time or leave immediately.
For instance, your homepage shouldn’t be filled with huge blocks of text. Instead, only include important information in short paragraphs and bullet points to make it skimmable and never forget to have visual elements because it’s what will entice them.
In addition to minimizing the amount of text, you must also create functional navigation. You should make subcategories on labeled tabs to avoid clutter. Also, never forget to have a search bar so that users can easily find what they’re looking for.
Include Social Media Buttons
While promoting your store on Instagram and other platforms is important, it’s also important to include buttons for your social media pages. Considering that you leverage social media at most, it’s common to post updates about your products, promos, and more there. Hence, if you have social media buttons, they can easily give you a follow for regular updates.
Pay Attention To Site Speed
No one wants to stay on a page that loads too slowly. Not only is it annoying, but it also wastes your time. Given this, you must ensure your website runs smoothly to avoid deterring your future customers.
Make it Responsive
Another web design tip relates to responsiveness, or the ability of your website to function on screens of various sizes. With the rise of mobile phones and tablets, it’s important to ensure that your website works well on those too, and not only on laptops and PCs. A flexible website display will improve the user experience and may increase your conversions and sales.
Don’t Forget Your Call To Action (CTA)
Your CTA is the endgame on your website. It’s where you will really earn conversions. Whether it’s signing up for a newsletter, buying a product, or doing something else, adding CTA buttons to every page of your site would be a great idea.
The Bottom Line
Your web design is key to building a successful brand online. By considering a few key elements when designing your website, you can draw in more customers and grow your online business. Just make sure to always monitor how your site is doing and update from time to time to keep up with the trends.
