Today’s business landscape looks vastly different from just a few decades ago. More and more businesses are going fully remote, taking advantage of improved (and still evolving!) technology and the vast global talent pool. But to stay ahead in this virtual business landscape, you must adapt well. This means being remote-ready and forward-thinking—things we’ll cover […]
Investing in content marketing is one of the best ways to help your business grow. As most people know, high-quality content can help raise brand and product awareness — especially in the early stages of the buyer’s journey. But, business owners often forget that well-produced blog posts, videos, podcasts, etc., can also function in the […]
A digital marketing manager is responsible for developing campaigns within the technology world. They plan the marketing within the platforms of social media, SEO, websites and other methods of advertisement. Digital marketing is a fast growing and progressive industry which means that marketing managers need a good understanding of marketing within online platforms. A digital […]
Bloggers will also be required to seek licences from CAK, which will in turn keep a register of bloggers in a prescribed manner A member of the National Assembly is seeking to introduce a law to regulate digital media, most of which does not fall under the current media laws. If enacted, it would see […]
For businesses, rebranding is very common. Whether it is a new vision within the business or a need to exploit a market gap, the reasons are countless. All this cannot be done, without a refresh on the social profiles to effectively rebrand.
When starting the social media journey of your website, it is difficult to gauge Return of Investment. Some businesses even end up giving up along the way. Unfortunately, social media isn’t simple. It requires, time and effort to get a grasp. Sometimes leaving others out in the cold. Thus, social media goals are pivotal.
Performance when it comes to social platforms can be difficult to measure. Creating an active and engaged following is not simple. Especially since most platforms seem to continuously evolve their algorithms. Today, we shall look at some simple tips on how to maximize your performance on the popular social networks.
Sometimes when blogging, you can lose interest in the content you are producing, especially if doing it regularly. At times, things may get out of control. Finding yourself posting content that you do not even believe in. If you get to this point, please just take some time off. In this post, we shall look […]
It is no secret that websites with videos perform better compared to those having text pages. Brands are incorporating video content into their online marketing strategies and video is fast becoming a valuable SEO tool. Search engines are now placing more importance on quality content rather than keyword optimization.
Marketing through the use of visual media is becoming increasingly popular. Strangely, all these companies have not been able to agree on a standard in terms of image sizes. In this article, we shall look at the updated dimensions for the five most popular social media platforms on the planet.
Hello readers. Today, we shall be looking at some video tools that can help take your marketing to the next level. Without further ado, let’s delve right in.
According to Techopedia, Online Reputation Management is the practice of crafting strategies that shape or influence the public perception of an organization, individual or other entity on the Internet. It helps drive public opinion about a business and its products and services.