Work On Your Business, Not In Your Business. What does this mean anyway? Let me explain.
Working in your business includes providing services, selling products, scheduling appointments, managing employees, general upkeep, and so on. It encompasses all the things that have to be done every day to keep your business running.
Working on your business includes planning how you want to expand your services and products, how you’re going to target a new niche, and how many new marketing strategies you’re going to try. These things don’t just keep your business running, they help it grow.
Get the difference?
Working in your business is fine. Everyone does it. But you also need to work on your business. You need to plan to be successful.
As your business grows, you should work less and less in your business. You can hire other people to work in your business. But if you don’t work on your business, no one else will!
This is a very powerful strategy.
It’s how Walt Disney built the enormous Disney empire, which started from just a few cartoons and grew to include Disney World, Disneyland, all the Disney characters, movie studios, and a huge media business. He didn’t just draw Mickey Mouse all day; he worked on expanding his business into one of the most successful companies in America. One of the reasons it’s still so successful is that the people at the top work on the business, not in it.
This same strategy will work for you too. Work less and less in, and more and more on your business. You’ll see great results!