You’re the hope amidst the COVID-19 pandemic

For many years, Easter has always been a weekend devoted to indulging oneself in chocolate, chapatis, meat and merry-making. This year, however, was different, because of COVID-19.   We’re living in unprecedented times, but a few things remain key when it comes to safeguarding your business for the future. Preparation is key, and that’s why […]

Generation Z is coming of age, is your business ready for them?

Most Generation Z’s (youth born between 1995 and early 2000s) have most probably never posted a letter, read a newspaper, used a library referencing system, looked up a number in a telephone directory, rented a VCR, endured a broadcaster’s choice of viewing schedule, bought or used a CD, used a mobile phone with a numeric […]

5 simple ways to get the most out of your email newsletter

What is an email newsletter? A email newsletter is the cheapest form of marketing available to any business. It successfully targets customers who have interacted with your company while building a connection to future developments and products. However, there’s always more you do to gain from your newsletter. Here are five ways of capitalising on […]